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Daniel Cremieux - Luxury French Tailored Preppy

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                  Somewhere between “You can never be overdressed or overeducated” of Oscar Wilde and “Simplicity is the keynote of all true elegance” of Gabriel Coco Chanel is the deepest root of preppy style. Preppy is not just a style, it is a way of life. Being preppy means to be polite, to have a great posture, to socialize, to play a preppy sport like horse riding, to take good care of yourself and of course to pay attention to school. School is important as it is the birthplace of preppy style in clothing. Being simple, fresh and clean are the key rules to preppy clothing, while minimal accessories and a natural still sport and classic hairstyle are the finishing touches for this style.

        

Preppy style though evolved and from a school attire went to everyone who could support it. Naturally, the need for preppy clothing led to the creation of many brands, such as Cremieux.

Cremieux was first launched in 1976 in St.Tropez by Daniel Cremieux. This boutique was in the beginning a place of imported goods like shirts, sweaters and ties from Britain. In Cremieux boutique you would find vivid and bright hues in the collection and it was one of the first boutiques at that time when France was dominated by dark colors in fashion. Vivid colored clothes were accompanied by European source apparel and bright accessories. Thus, the Cremieux brand was born.

        

Cremieux is a family business grounded on passion, details and uncompromising quality. Through years Cremieux built a global business with like-minded distributers and partners that share the same vision. In 2003 Stephan Cremieux took over the family business and brought a new modern still vintage aesthetic for their international consumer and this was the key to their success, answering the evolving needs of the their clients.

In 2009, Cremieux got the logo “Cremieux, 38” in memory of its founder (birth date of Daniel Cremieux) and his quote “there is no future without the past”.

        

Cremieux is still evolving its style but always embodies the youthful still sophisticated Saint- Tropez spirit. It is for sure a brand worthy to check out if you like preppy style, although I think that if you are into preppy style you already know this company and its sense.

Author: Xenofon Dritsoulas

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Friday Oct 11 9pm  15 notes

 
 

Available HERE.

Available HERE.

View HD • Posted Monday Jul 22 9pm  25 notes

 
 

Larsson & Jennings Watches

          Their small but powerful selection of timepieces each beautifully fuse Swedish minimalistic design and British heritage. Established in 2012 this exciting Anglo-Swedish watch brand is inspired by the subcultures of both London and Stockholm. Their collection is made up of two distinctive styles, the Classic and the Resurgence.

          The Classics’ striped nylon / leather straps are clean, distinguished and recognisable, something for which Larsson & Jennings have become well known for. Their latest addition, the Resurgence, is fitted with fine Italian suede straps in your choice of red, brown and black, all of which perfectly compliment the subtle detailing of this beautiful watch. 

          The suede strap in my favourite part of my Larsson & Jennings watch. It feels really comfortable to wear it. 

Shop the collection over at LarssonandJennings.com

 

Posted Sunday May 26 7pm  42 notes

 
 

Larsson & Jennings Watch.

Larsson & Jennings Watch.

View HD • Posted Sunday May 26 12pm  27 notes

 
 

My new watch from www.larssonandjennings.com . Suede strap, very very comfortable.

Posted Saturday May 18 9pm  32 notes

 
 

          Smart Turnout represents the hallmarks of British style: tradition, distinction and craftsmanship. Their collections combines the colours of some of Britain’s most elite institutions with pieces crafted to the highest standards from the finest materials.
          Smart Turnout’s origins lie in the regimental and sporting traditions of the British Army. In British horse racing each rider wears a unique set of racing colours. These rules were no different for Scots Guards officer Philip Turner, who, when racing at Sandown had to find a jumper in the colours of his regiment. Seeking only the finest materials and craftsmen to create his jumper, he made something that caught the eye of his fellow Guardsmen, who all requested one of their own. Recognising the high quality of these, their requests soon turned into further orders, not just for jumpers, but ties, socks and other regimental items. Philip turned to the military once again to find a name for his company, this time the parade ground. Smart Turnout, a term used for soldiers looking their absolute best, embodied the precision and quality he envisioned for his company.
          Today, this concept of perfection runs through everything we do, from the details of our stripes to the weave of our fabrics.

          Smart Turnout represents the hallmarks of British style: tradition, distinction and craftsmanship. Their collections combines the colours of some of Britain’s most elite institutions with pieces crafted to the highest standards from the finest materials.

          Smart Turnout’s origins lie in the regimental and sporting traditions of the British Army. In British horse racing each rider wears a unique set of racing colours. These rules were no different for Scots Guards officer Philip Turner, who, when racing at Sandown had to find a jumper in the colours of his regiment. Seeking only the finest materials and craftsmen to create his jumper, he made something that caught the eye of his fellow Guardsmen, who all requested one of their own. Recognising the high quality of these, their requests soon turned into further orders, not just for jumpers, but ties, socks and other regimental items. Philip turned to the military once again to find a name for his company, this time the parade ground. Smart Turnout, a term used for soldiers looking their absolute best, embodied the precision and quality he envisioned for his company.

          Today, this concept of perfection runs through everything we do, from the details of our stripes to the weave of our fabrics.

View HD • Posted Thursday May 9 5pm  27 notes

 
 

Preppy Style

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Posted Monday Mar 11 9pm  83 notes

 
 

British-Preppy
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British-Preppy

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View HD • Posted Friday Feb 22 8pm  10 notes

 
 

Preppy style
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Preppy style

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View HD • Posted Monday Jan 21 8pm  47 notes

 
 

White trousers
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White trousers

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• Posted Friday Jan 4 4pm  50 notes

 
 

#Menswear #Menstyle
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#Menswear #Menstyle

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• Posted Sunday Dec 30 10pm  941 notes